A new book by Dane Nielsen · Coming soon

Start your day with more MOJO.

Five minutes to shift your mindset, lead with purpose, and make a lasting impact.

Portrait of Dane Nielsen
Dane NielsenLeader · Author · Certified Chief Happiness Officer

Better leaders. Five minutes at a time.

The Morning MOJO idea
01 / THE BOOKCOMING SOON

A brief pause can change the direction of a day.

The messages behind the book

Live with intention. Lead with heart.

Morning MOJO is a reminder that each of us has the power to make a difference—in our own lives and in the lives of others. Through stories, reflections, and lessons on leadership, gratitude, and growth, Dane Nielsen invites you to pause, challenge your perspective, and turn good intentions into everyday action.

For anyone ready to grow with purpose, appreciate what matters, and bring out the best in the people around them.

01Leadership that starts with people
02Perspective in difficult moments
03Gratitude, growth, and purpose

Better leaders. Five minutes at a time.

THE MORNING MOJO IDEA
02 / THE STORY
Leadership is defined by the impact we have on people.

From valet to leader.

My leadership journey began behind the wheel as a valet parking attendant. What started as a job to help pay the bills while pursuing a dream opened doors I could never have anticipated.

Today, as a Regional Vice President at LAZ Parking—a people-first company grounded in Conscious Capitalism—I help lead thousands of employees while building teams and operations across Southern California. That culture reflects a belief at the heart of my own leadership: every person deserves the chance to grow, and every leader has the chance to help.

I started Morning MOJO during the early days of COVID to help my team find connection, perspective, and purpose in an uncertain time. Over six years, those messages grew into a companywide tradition, reaching thousands of people inside and outside LAZ. This book carries that spirit forward, sharing lessons on leadership, resilience, happiness, and gratitude—with the hope that you’ll find something that changes how you see a challenge, how you show up for someone, or how you appreciate the moments that matter most.

03 / READ THE MOJO

A little MOJO for today.

Short reflections on gratitude, purpose, growth, and the way we lead. Start with one idea you can use today.

Read the MOJOs
04 / SPEAKING & TEAMS

Bring the MOJO to your team.

Dane speaks from two decades of building teams in people-centered operations. His message connects everyday leadership choices to culture, growth, and the way people feel at work.

Interested in a leadership conversation, team event, or a future book experience? Start a conversation with Dane.

A simple framework

Shift your mindset.
Lead with purpose.
Live with intention.

  1. 01 For leaders finding their voice
  2. 02 For teams building culture
  3. 03 For organizations investing in people
05 / STAY CONNECTED

The next chapter is taking shape.

Follow Dane for Morning MOJO reflections, updates on the book, and ideas you can bring to your team.

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